Sunkist is a brand of primarily orange flavored soft drinks launched in 1979.
History
Sunkist orange soda ad, 1983 - Classic spot for the beverage, set to a reworked version of the Beach Boys' "Good Vibrations".
Sunkist was first licensed by Sunkist Growers to the General Cinema Corporation, the leading independent bottler of Pepsi-Cola products at the time. The soft drink was the idea of Mark Stevens, who foresaw the potential based on market research which indicated that, worldwide, orange was the third best selling soft drink flavor (largely due to The Coca-Cola Company's Fanta brand).
After extensive R&D during 1977 and early 1978, in which research was conducted on taste, color and carbonation levels, Sunkist made a grand introduction in New York by franchising it to The Coca-Cola Bottling Company of New York City, where Edward F. O'Reilly was president. At the time of introduction, Sunkist Soft Drinks had only five key employees: Mark Stevens, President; Peter Murphy, VP Sales; Dr. John Leffingwell, VP R&D; Ray Sissom, VP Finance; and Jim DeDreu, NE Regional Manager. It went national soon thereafter by being franchised mainly to leading Coca-Cola and Pepsi-Cola bottlers. The advertising slogan was "fun, sun and the beach" using TV and radio commercials with the Beach Boys' hit song "Good Vibrations" as the brand's theme. In 1980, Sunkist Orange Soda became the #1 orange soda in the USA and the 10th best selling soft drink. Unlike many other competing orange sodas, Sunkist contains caffeine (41.0mg).
In late 1984, Sunkist Soft Drinks was sold to Del Monte. From late 1986 until 2008, it was produced by Cadbury Schweppes under license through its Cadbury Schweppes Americas Beverages subsidiary. Following the demerger of Cadbury Schweppes Americas Beverages from Cadbury Schweppes, it is now produced by Dr Pepper Snapple Group in the USA. Sunkist is still the most popular orange soda in the United States. Sunkist (as a carbonated soft drink) is sold in the UK by Vimto Soft Drinks under license from Sunkist Growers. It is also sold in Australia by Schweppes Australia (a subsidiary of Asahi Breweries), but the Australian formulation is caffeine free. In Canada, a caffeine free version of the orange drink is marketed as C'Plus. The package indicates that there is a small amount of Sunkist Juice.
In the Philippines, it was sold by Cosmos Bottling until 2001, when San Miguel Corporation acquired Cosmos and sold its brands to Coca-Cola Bottlers Philippines, Inc. As of 2013, Sunkist is sold by Asia Brewery.
Dr Pepper Snapple Group makes a variety of Sunkist flavors. In addition to Orange, there is Diet Orange, Grape, Strawberry, Cherry Limeade, Pineapple, Lemonade, Diet Lemonade, Peach, Fruit Punch, Pink Lemonade, and Strawberry Lemonade.
Ingredients
Australia (marked on 375 mL can):
- Carbonated water
- Sugar
- Food Acid (E330)
- Natural Flavour
- Natural Color (E120, Lutein)
- Preservative (E211)
- Antioxidant (Ascorbic acid)
Canada (marked on 355 mL can):
- Carbonated water
- Sugar/Glucose-fructose
- Concentrated orange juice
- Citric acid
- Modified corn starch
- Sodium benzoate
- Potassium sorbate
- Sucrose acetate isobutyrate
- Sodium citrate
- Color
- Natural flavor
- Ascorbic acid
United Kingdom (marked on 330 mL can):
- Carbonated water
- Sugar
- Citric acid
- Natural flavourings
- Acidity regulator (sodium citrate)
- Sweeteners (acesulfame K, sodium saccharine)
- Preservative (potassium sorbate)
- Stabilizer (acacia gum)
- Antioxidant (ascorbic acid)
- Color (mixed carotenes)
United States (marked on 20 oz. bottle):
- Carbonated water
- High fructose corn syrup and/or sugar
- Citric acid
- Sodium benzoate (preservative)
- Food starch-modified
- Natural and Artificial flavors
- Caffeine
- Glycerol ester of wood rosin
- Ascorbic acid (preservative)
- Yellow 6
- Red 40
United States (marked on 12 oz. can):
- Carbonated water
- High fructose corn syrup
- Citric acid
- Sodium benzoate (preservative)
- Food starch-modified
- "Natural flavors"
- Caffeine
- Glycerol ester of wood rosin
- Yellow 6
- Red 40
Slogans
- "Good Vibrations." (1978-early 1980s)
- "Drinkin' in the Sun." (late 1980s)
- "Feel All Orange Inside." (2007-2010)
- "Head For the Sun." (2010-2013)
- "Taste the Sun." (2013-2016)
- "Drink the Sun." (2016-Present)
Notes
References
- Pruitt, Bettye H. (1994) “The Making of Harcourt General†Harvard Business School Press, pp. 106â€"107, 153, 173. ISBN 0-87584-509-6. Google Book Search. Retrieved on March 28, 2008. Note â€" the individual mentioned as Mark Sobell is also known as Mark Stevens.
- 1984 Sunkist Ad featuring the "Good Vibrations" theme song, YouTube video "[1]" Retrieved on March 27, 2008.
- 1984-85 Sunkist Ad featuring the "Good Vibrations" theme song, YouTube video "[2]" Retrieved on May 12, 2008.
- Cadbury Schweppes purchases Canada Dry and Sunkist soft drinks from RJR (July 1986), New York Times (online) "[3]" Retrieved on March 27, 2008.
- 1989 UK Sunkist Ad, YouTube video "[4]" Retrieved on May 28, 2008.
- Sunkist Soda - History
- Sunkist Soda - Products
- Sunkist Soda Montage â€" In-the-Beginning, YouTube video "[5]" Retrieved on August 12, 2011.
External links
- Beverage World â€" State of the Industry '06 [6]
- Beverage World â€" State of the Industry '07 [7]
- Beverage World â€" State of the Industry '08 [8]
- Beverage World â€" State of the Industry '09 [9]
- Beverage World â€" State of the Industry '10 [10]
- Beverage World â€" State of the Industry '11 [11]
- Sunkist Display Contest